Allocates ad spend by true margin. Kills losers. Feeds winners.
A senior PPC operator that actually reads the data every night and acts on it — without the agency retainer or the 48-hour report turnaround.
Calculates true profitability per campaign after product cost, Amazon fees, and organic lift. Goes beyond ACoS — surfaces the real P&L of every ad dollar.
Identifies constrained winners — profitable campaigns hitting daily budget caps — versus over-funded losers that should be cut. Prioritizes reallocation by projected impact.
Establishes per-campaign baselines for ACoS, CPC, CTR, and conversion rate. Detects statistically significant shifts and diagnoses root cause: bid changes, competition, or seasonality.
Within safe bands you define, the agent reduces bids on ad groups bleeding spend and nudges bids up on constrained winners. Every action logged, every action reversible.
Campaigns spending significantly with zero conversions over a defined window get paused autonomously. No more bleeding weekend spend.
Catches coupons past expiry still active in the catalog. Auto-cleanup under Risk Level C — no human approval required.
Drafts negative keyword recommendations based on search term waste across your portfolio. Queued for one-click review.
Considers total advertising cost of sale, not just ACoS. Flags campaigns that look profitable on ACoS but drag TACoS. Drafts budget shifts accordingly.
These are the human roles and monthly tasks this agent eliminates. You keep the strategic layer. The execution layer becomes code.
In-house PPC Manager
$5,000–$8,000 / mo
PPC Agency Retainer
$3,000–$10,000 / mo
Bid Optimization Software
$500–$2,000 / mo
Weekly Ad Review Meetings
Your time
Search Term Analysis
Hours per campaign, weekly
Budget Reallocation Calls
Typically days late
Pulls all Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Imports 90+ days of history for baselining.
Calculates normal operating ranges for ACoS, CPC, CTR, CVR per campaign. Takes into account seasonality, day-of-week patterns, and promotional lift.
Any campaign that drifts outside its baseline triggers diagnostic analysis. Root cause surfaced — bid increase, competitor entry, CVR drop — along with recommended action.
Bid reductions on bleeding ad groups, pauses on zero-ROAS campaigns, coupon cleanups — all happen autonomously within your guardrails. Every action logged.
Larger-impact decisions — new campaigns, daily budget increases, structural changes — are drafted with projected impact and queued for your approval.
Representative actions from beta cohort data. Every action is logged, reversible, and auditable.
SP-Brand-Exact spent $1,280 in 72hrs with 0 conversions. Paused autonomously under Risk Level C. Logged and reviewable.
$1,280/mo recovered
SP-Competitor-Targeting hit daily budget cap 6 days in a row at 22% ROAS. Drafted 40% budget increase. Approved in 1 click.
Projected +$8K revenue / mo
Detected 32% CPC increase on primary campaign vs 30-day baseline. Diagnosed: competitor bid war. Recommendation: hold bids, shift to defensive brand campaign.
Prevented reactive overbidding
ROAS improvement in first 90 days
Reduction in wasted ad spend
Median time to pause a zero-ROAS campaign
Of ad actions logged and reversible
This agent ingests and acts on the following data sources. All read/write is authorized through Amazon's official APIs.
Applications reviewed weekly. We onboard brands where we can demonstrate measurable impact inside 30 days.
We'll respond within 2 business days.